Thought Leadership

Podcast Appearances

Host: Breaking Silos | Enrollify Network

Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams. Each episode will feature a marketer and their non-marketing colleague to talk about their partnership.

Host: Pulse Check - A Guide to Graduate Marketing in 2024 | Enrollify Network

A two-part, first-of-its-kind panel and networking experience featuring honest, helpful, and inspiring discussions with some of higher ed's most respected CMOs and other marketing leaders who aspire to, one day, become CMOs themselves.

Coffee With Higher Ed CMOs Webinar Series | Enrollify

The Higher Ed Marketer Podcast | Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas

I join Bart Caylor and Troy Singer to talk about authentic storytelling driven by art and science, getting marketing to the table in program development, how smaller schools ca differentiate themselves, and Tony Gwynn stats.

Talking Tactics Podcast | Ep. 3: Saving a Master's Program with a Simple Paid Keyword Change

Listen to how my team and I used readily available tools and a simple tactic to increase lead forms for a graduate program by 241% in just a few months.

Higher Ed Storytelling University Podcast | Ep. #36 - Marketing to Adult Students

John Azoni and I discuss all things higher ed storytelling, marketing clichés we can live without, and being fans of historically bad NFL teams.

Education Marketing Leader with Chris Rapozo | How to Tell Compelling Adult Student Stories

An enriching discussion with Chris Rapozo about authenticity in marketing to adult learners, the difference between the adult learner journey and the traditional student journey, and the most compelling story I’ve ever told in higher ed.

The Enrollify Podcast | Ep. 151: How to Know When It’s Time to Bring Your Marketing In-House

In this episode, Zach Busekrus and I discussed how a small marketing team can accomplish big things with the right talent, the keys to telling authentic student stories, and more.

Speaking Appearances

2024 Engage Summit Session: There's a GPT for That

In the demanding environment of higher education marketing, we’re often tasked with creating diverse, high-quality content under the constant pressure of tight deadlines and limited resources. This session explores how ChatGPT and generative AI can be transformative tools for marketers who may not yet possess deep expertise in AI technologies but need efficient and effective solutions to their most complex problems.

2024 Engage Summit Lightining Talk: Data Driven Staffing

In this rapid-fire session, I spoke about using enrollment funnel data to help secure new positions at Muhlenberg College. Begins at 16:50.

HashtagHigherEd US 2024 Panel: Sharing common goals: Linking marketing teams to enrollment management

Despite sharing responsibilities for enhancing student enrollment, marketing and enrollment teams are often siloed on campuses with little communication between them. As enrollment trends change, it is becoming crucial to link marketing objectives to enrollment revenue-generation goals to foster the institution's overall success. This session will explore the need for inter-team collaboration.

2024 CUPRAP Panel: A Seat At the Table: The Expanding Role of MarComm Professionals

Many Marketing and Communications leaders have found that their roles have expanded in recent years. Whether it's been an invitation to sit at the executive table, weigh in on important strategic initiatives, or take on new responsibilities with departments across campus -- these expanded roles come with both opportunities and challenges. Our panel of experts will discuss how and when their roles expanded, how they prioritize and balance the most significant parts of the expanded role, and advice if you are looking to expand your role and don’t quite know how.

2024 NAGAP Summit AI Workshop

A 3-hour interactive workshop with Ardis Kadiu of Element451, walking attendees through the many GEM professionals can enhance their work wth AI and custom GPTs.

2024 NAGAP Summit Panel: Know ThySelf: A Self-Reliant Approach to Unlocking Enrollment Success

This panel presentation, “Know Thyself: A Self-Reliant Approach to Unlocking Enrollment Success,” explored how an internal focus on who you are– your programs, data, internal alignment, and student journey is the first step to compete in a competitive marketplace.

2023 NAGAP Summit Session: The Military: A Workplace of Advancement Through Education

The session unpacked how to find this significant domestic population that resides near thousands of campuses. We shared how Muhlenberg College builds authentic connections and operationalizes a simple strategy to cultivate new students for their MOL and MAA programs from Active Duty military, National Guard, and Reserve, and Veteran student populations.

Honors & Awards

2025 Higher Education Marketer to Follow

Named one of Social Media Strategist Summit’s 19 Higher Education Marketers to Follow for 2025.

Finalist: 2023 American Marketing Association Emerging Marketer in Higher Education Award

One of five finalists nominated for this award, recognizing exceptional creativity and ingenuity in advancing marketing and communications strategies within the higher education landscape.

2019 Lehigh Valley Business 40 Under 40 Recipient

Each of the honorees was selected for his or her commitment to business growth, professional excellence and the community. An independent panel of judges reviewed the nominees and gave them scores based on their achievements.

Writing

5 Ingredients for Telling Authentic Student Stories | Volt

My first written feature for Volt covered a topic I am passionate about, authentic storytelling in higher ed.

Should You Bring Outsourced Services In-house? | Volt

How can higher ed marketers determine whether or not bringing marketing services in-house is feasible?

My piece for Volt explores 5 key questions to help you determine if you can and should go from outsourced to in-house.

Balancing Results and Humanity When Managing Teams | Volt

Managing our small-but-mighty higher ed teams by balancing results and humanity can prevent burnout and lead to measurable success.

My piece for Volt explores how to balance the bottom line with the human beings responsible for meeting it.

So You’re Changing MarTech Platforms? | Volt

Whether you are considering a new CRM, project management system, content management system, chatbot or university mobile app, you’ll want to make sure you cover your bases and measure the impact the change will have on your area and the institution.

Here are a few key considerations to make sure your project goes smoothly.

Can Postgraduate Students Solve the Enrollment Cliff? | Volt

According to the National Student Clearinghouse Research Center, undergraduate enrollment increased by 1.2% across all institution types in 2023. This is a good sign for the industry, but the enrollment cliff is still coming. With regional bachelor’s institutions expected to lose more than 11% of their students by 2029, many institutions are still grappling with how to address it.

My piece for Volt provides some considerations when determining how post-grad students can bolster enrollment.

Marketing’s Role in DEIB on Campus | Volt

As higher education professionals, many of us are dedicated to ensuring a diverse, inclusive, accepting and welcoming environment for students, families, staff and faculty across campus. At the same time, we’re in the midst of state efforts to limit or eliminate diversity initiatives on campus.

My piece for Volt discusses marketers' power to foster authentic experiences, drive inclusivity, and promote cross-campus collaboration.