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Senior Level Higher Ed Marketer
A selection of large-scale video, writing, and design projects.
It's not JUST Community College
Hitting the concept of settling for community college head-on, I directed, wrote and cast a video unlike any other in the space. A CUPPIE bronze medalist, the video was viewed more than 21,000 times and, as part of a more extensive campaign, led to a 50% increase in fall 2019 applications year over year.
Muhlenberg College Viewbooks
Commissioned the creation of viewbooks for the Schools of Graduate and Continuing Studies to match the College's brand.
"Be Anyone. Start Here."
Lehigh Carbon Community College's brand campaign celebrating the diversity of our campus community, and encouraging prospective students to realize there is a place for them at LCCC, no matter their background.
Element 451 Implementation
Muhlenberg College | In coordination with the Office of Information Technology, Enrollment Management, Provost and President, implemented a new CRM and marketing platform for the Division of Graduate and Continuing Education, allowing for enhanced student communication, improved digital marketing capabilities, and streamlined organizational processes.
The project earned me a nomination for the 2023 AMA Emerging Marketer of the Year Award.
The project earned me a nomination for the 2023 AMA Emerging Marketer of the Year Award.
Student Highlight: Kyriel Borak '22
“The professors made it very known that we know you’re working 40 plus hours per week. Don’t feel bad about having a family or having a job.”
Kyriel Borak ‘22 returned to school to finish her degree nearly a decade after stopping out one semester shy of earning her bachelor’s degree. Juggling work, life, family, and the pandemic, Kyriel was able to complete her degree at Muhlenberg College without needing to sacrifice her career or personal life.
Kyriel Borak ‘22 returned to school to finish her degree nearly a decade after stopping out one semester shy of earning her bachelor’s degree. Juggling work, life, family, and the pandemic, Kyriel was able to complete her degree at Muhlenberg College without needing to sacrifice her career or personal life.
Student Portait Project
As part of a multi-channel effort, commissioned custom digital portraits of Muhlenberg alumni. The works were printed on 5'x3' canvas, and decorate the walls of the College's newly completed building housing graduate and continuing ed.
'You Broke It, You Fix It': Rebuilding a Community Through Hope
Released from prison in the summer of 2019 after a 13-year sentence for distribution and trafficking, LCCC Alum Jose Rivera is taking steps to rebuild a community he helped break.
Refreshing the Force
Mother, fiance, decorated veteran, student, graduate, survivor. Alejandra (Alee) Long is all of these things. Long is a mother to four children, recently engaged, a Master Sergeant and Senior Human Resources Sergeant in the Pennsylvania Army National Guard (PAARNG), a 20-year military veteran with tours of duty in Afghanistan, a Bronze Star recipient and twice a graduate of Muhlenberg College. But there is more than meets the eye.
Presidential Message: Dr. Mark Erickson
Worked closely with Dr. Erickson to develop talking points and actively coached through specific phrasing and answers during interview.
Caroline's Story
Born and raised in Kenya, Caroline Matu-Moli (she/her) came to the United States in 1998 at the age of 18 with dreams of becoming a social worker. She ended up finding her passion for nursing at LCCC. Caroline’s daughter, Alanna, was born 21 days after Caroline graduated from LCCC in May of 2005. And now, life has come full circle: This past fall, Alanna enrolled in Early College courses at LCCC.
Theirs is a story of love, support and shared experiences.
Be Anyone. Start Here.
Theirs is a story of love, support and shared experiences.
Be Anyone. Start Here.
Student Highlight: Cheri Fager '21 Master's of Applied Analytics
Paloma's Story
Paloma Flores (she/her) moved to America from the Dominican Republic at 10 years old. Now a first-generation college student at LCCC, Paloma has found her calling and wants to pursue a career in marketing. As Paloma would tell you, the first step on her path was finally believing in herself.
Truly a star on the rise, Paloma Flores is hoping to inspire others to go after their dreams.
Be Anyone. Start Here.
Truly a star on the rise, Paloma Flores is hoping to inspire others to go after their dreams.
Be Anyone. Start Here.
Dancing to Her Own Beat
Samantha Furhwirth has spent most of her life dancing to her own beat, and making her own path. A 2015 graduate of LCCC, Furhwirth has a lifetime of world experience, and is using her view of the world to improve the way we inhabit it. From her beginnings at LCCC to studying in Japan to creating a food startup to designiner sustainable living spaces, Fruhwirth has never let where she was on her journey define her.
Presidential Message: Dr. Ann Bieber
Crafted questions and conducted the interview for a Message from Dr. Ann Bieber, President of Lehigh Carbon Community College.
Student Highlight: Ozzy Munoz-Moncada '20 Bachelor of Arts, Business Administration
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